Work Invest Victoria
Invest Victoria · Investment attractionBuilt to the design, for investors in three languages
Invest Victoria is the State Government’s investment attraction agency, and invest.vic.gov.au is where a company in Tokyo, Shanghai or Singapore first meets Victoria. The agency had done the research, written the user stories and commissioned the design. It needed a partner to build the site on Squiz Matrix exactly to that design, in English, Japanese and Chinese, to the Department’s standards. Ladoo had already been looking after the site for a year, and won the build.
- The whole site built to the supplied design, with templates for every page type
- English, Japanese and Chinese templates with hreflang, and the supplied translations loaded
- WCAG 2.1 AA, then a new header, navigation, footer and home page through the support pack in 2025
Everything decided, except the build
This was a build-first brief. Invest Victoria supplied the visual design, the user stories and the finalised content, and asked for a mobile-first site on Squiz Matrix with task-based navigation, reusable components and forms, site search, and templates that work in each of the three languages. The Department set the non-functional bar: WCAG 2.1 AA at handover, valid HTML and CSS, Core Web Vitals, the OWASP Top 10, AGLS metadata, redirects that keep the old URLs alive, and deployment into Department-managed hosting with documentation and training.
The questions the agency asked before awarding the work were the right ones: how would components be made reusable, how would Core Web Vitals be met, how would pages be structured for search and generative engines, how would the build be kept secure. Ladoo answered them in writing and then built the site that way.
Companies deciding where to go
A board in another country weighing Melbourne against other cities. They want the market, the sector, the incentives and a person to talk to, in their own language if they prefer.
- Understand the market: economy, policy, talent and consumers
- Explore your sector: energy, digital, medtech, food, manufacturing
- The Investment Front Door, a single point of contact into government
Publishers in Melbourne and offices abroad
A team that publishes news, runs events and webinars, tells success stories and keeps sector pages current, with commissioners in international offices. They needed components they could use without a developer.
- News, events and success stories with pinning and sorting
- Event registration forms and recorded webinars that stay up
- Team profiles, data cards and timelines they assemble themselves
A site organised by what an investor is trying to do
The architecture puts the investor’s task first: understand the market, explore your sector, get tailored support, set up your business. News, events and the global team sit alongside. Pick a section to see it as it is today.
Pick a section. It cycles on its own until you do.
What the home page has to carry
The home page brief listed eight things: a hero with a call to action, quick links, a testimonials carousel, a contact route, gateway cards, the key sectors, a success story and the latest news. Ladoo built it in a four-week sprint before the full redevelopment, so the new front door opened early.
12345- 1
The promise and two doors
Faster, smarter investment decisions, with a route to services and a route to the Investment Front Door, and a language switch in the header.
- 2
Trending topics
A quick-links grid the team edits as priorities move: solar, onshore wind, incentives, policy, talent.
- 3
Investors in their own words
A testimonials carousel with industry tags, each one clickable through to the full story.
- 4
Gateway cards
The Investment Front Door, the Venture Growth Fund and the regions, each a summary with a find-out-more link.
- 5
Sectors and news
The key sectors with icons and short descriptions, a featured success story, and the latest news pulled from the listing.
Templates and components the team builds with
The proposal listed what the site needed. The change requests during the build added what the team found it wanted once it started publishing: automated source numbering for referenced statistics, a timeline that takes icons or letters, a hero quote, team profiles on randomised brand backgrounds, data cards that fill the row, a sticky left-hand navigation, event registration forms and banner video from a pasted link.
Thinking about something similar? Nathan reads every message and replies within a business day.Talk to Ladoo
One site, read from Tokyo and Shanghai
The templates were built for three languages from the start. Each page carries the right language attributes and hreflang links, the type and spacing hold up in Japanese and Chinese, and the supplied translations were loaded alongside the English. A visitor who switches language stays on the equivalent page.
Six layers, one team
Every public website is a stack. These are the layers Ladoo built for Invest Victoria, from the supplied design to the redirects that keep a decade of inbound links working.
From the supplied design to the redirects that keep old links alive.Built by one Ladoo team on Squiz Matrix and Funnelback
- InterfaceA supplied design built pixel-true as templates and components on Squiz Matrix, to a 12-column grid at every breakpoint
- StructureA task-based architecture: understand the market, explore your sector, get tailored support, set up your business
- LanguagesTemplates in English, in Japanese and in Chinese, with language attributes and hreflang for each
- FormsContact forms, event registration and investment registration, each with validation and reCAPTCHA and a consent step
- Search and discoverabilityFunnelback search, structured data, editable metadata and redirects that keep the old URLs working
- StandardsWCAG 2.1 AA, valid HTML and CSS, Core Web Vitals and the Department’s security requirements
Sprints with a review at the end of each
Review the design
The supplied Figma files checked for grid, spacing, states and breakpoints before anything was built, with gaps raised early rather than discovered in code.
Build the kit
Templates and components built once in Squiz Matrix as reusable containers, then documented and populated with the supplied content and translations.
Sprint and review
Work in time-boxed sprints with weekly check-ins and a review at the end of each, in a safe edit so the team saw working pages, not mock-ups.
Deploy and support
Deployment into the Department’s hosting with its online services team, documentation and training, a warranty period, and the support pack for what comes next.
The questions we get asked about this project
Did Ladoo design the site?
No. The design, the research and the content were Invest Victoria’s. Ladoo reviewed the design files for buildability, then built the site to them. That is a different job from a redesign, and a common one.
How are the components reusable?
Each is built once with a defined content structure and surfaced to authors in the CMS, so a data card or a timeline is configured, not coded, on any page. New requests become new components the whole site can use.
What about search and discoverability?
Funnelback search on the site, and for search engines: structured data, editable metadata, canonical links with hreflang, SEO-friendly URLs and a redirect map from the old site so nothing that was linked goes missing.
Would this work for us?
If you have a design and content ready and need a partner to build them properly on Squiz, in more than one language, to government standards, this is the shape. Talk to Nathan and he will tell you honestly.
- Client
- Invest Victoria, Department of Jobs, Skills, Industry and Regions
- Site
- invest.vic.gov.au
- Sector
- Investment attraction
- Platform
- Squiz Matrix and Funnelback
- What we did
Invest Victoria supplied the design, the research and the content. Ladoo reviewed the design, built the site on Squiz Matrix and Funnelback, populated it in three languages and supports it through a support pack.
What shipped
- A new global header, navigation and footer for the existing site, then a new home page, through the support pack in 2025
- The full site rebuilt on Squiz Matrix to the supplied design, with templates for every page type
- Reusable components including calls to action, data cards, timelines, testimonials and a hero quote
- English, Japanese and Chinese templates with hreflang, and the supplied translations loaded
- Contact forms, event registration and investment registration, each with validation and reCAPTCHA and a consent step
- Funnelback search, structured data, metadata and redirects, delivered to WCAG 2.1 AA and the Department’s standards
Talk to Nathan about your site.
Nathan runs Ladoo and reads every message himself. Tell him what the site has to do and what is in the way, and within a business day he will tell you what he would do first and whether we are the right fit.