Launching the Sport Australia brand online

With the brand launch imminent, we developed a transitional approach to the new site. The new brand and a user-focused information architecture came to the front of the site while the vast repository of existing information and resources stayed reachable. Eight audiences shaped the structure: athletes, everyday Australians, parents and families, schools and teachers, organisations, coaches and officials, and sport scientists.

Ladoo engaged the Sport Australia team in a series of ideation workshops to establish the direction. Prototypes for the new home page, campaign page and navigation were the basis for the initial release, which provided a platform for new campaign and awareness initiatives while road-testing the revamped navigation. The first iteration released the home page, navigation, media centre, site search and campaign features, with access to legacy content through the new architecture.

The modular approach to design and development meant each subsequent iteration added new features as the design system evolved. Existing content areas moved across over time, each iteration with a clear focus on a subject area, so a new part of the site went live at the end of each one. The foundation for the design system was set early and developed over time, with each new area built on it.

What shipped

• A brand launch with no gap in access to existing resources
• Quick wins from the first release while the full build continued
• A modular design system extended with each iteration